Targeted marketing – Demographics
Demographic identifier analytics allow customers to compare gender and age statistics across store locations and times of day. Automatically change, in real time, the advertisement on a digital display to better suit the gender and/or age group of the person in front of the screen.
Targeted marketing – Audio Events
Cloud camera analytics orchestrate with in-store audio to influence buying decisions. As customers approach a retail kiosk, a smart camera triggers a speaker to play a marketing announcement.